5 things you didn’t know about TTR
You may have seen the name TTR – Travel Trade Representation floating around attached to roadshows, events and other trade relations over the last few years. However, do you really know who we are, what we do or, in fact, where we came from?
Below are five things you may not know about TTR to get you started. Have more questions? Let us know!
We are a sister company of TravelMedia.ie
TTR was established in 2013 as TravelMedia.ie expanded further into trade relations in the Irish travel industry. As demand for Irish based trade representation grew it was evident that there was a market for a travel specialist and so TTR – Travel Trade Representation was born. TTR allowed specific team members to focus solely on trade relations. Our core representation activities include roadshows, trade events, training, trade introductions, trade marketing and advertising, monthly ezines direct to agents and operators.
We organise the longest running Irish travel industry roadshow
The TTR Travel Industry Road Show was launched in 2013 and is now the most established and widest reaching roadshow in the Irish travel industry. The roadshow brings together a diverse group of over 20 suppliers from at home and abroad and takes them on the road around Ireland twice annually – Spring and Autumn – to meet with hundreds of travel agents and tour operators.
The events are very well-known and received, visiting at least six cities each year but reaching even further afield thanks to complimentary agency transfers to and from each event. This ensures ease of access for agencies located outside the city centre and an even wider reach for the events. On average over 150 agents attend our events each year. We never go on the road with the same line-up of suppliers and are never top heavy with one type of supplier over another. We always have anchor suppliers who we know the trade want to meet.
We arrange FAM trips
As well as organising a range of events on Irish shores, we also put together FAM trips for suppliers and destinations looking to target Irish agents. Thanks to our years on the road, we are know all of the agencies across Ireland and have a very comprehensive contact database consisting of every Irish agency that is updated weekly. Therefore, we are in a perfect position to assist with hand-picking those who would best suit the product. We can assist from start to finish – putting together lists of relevant agencies, sending invitations, liaising with attendees, acting as chaperone on the trip, documenting the trip across social media and managing all follow-ups with those who participated.
We have both national and international clients
TTR works with the Irish travel trade on behalf of clients from all over the world, not just in Ireland. These include airlines, hotels, cruise and ferry companies, airports, tourist boards and CVBs, car hire companies, tour operators, travel insurance companies and OTAs. Aside from our offices in Dublin, we meet with clients in London on a monthly basis. Want to know how we do? Check out testimonials from current and former clients. We also attend many of the major travel industry events across the world such as ITB Berlin, TBEX, WTM, Phocuswright and IPW. If you would like to see how we can work with you just drop us a line.
We run bespoke events nationwide
As well as our national TTR Travel Industry Road Show we also arrange bespoke events for suppliers, whether it is an airline promoting a new route, a tourist board looking to increase sales to a particular destination or a small group of companies coming together. We can advise on the best dates, times, cities, etc. to hold your event, as well as manage all invitations, reservations, venue arrangements and attendees. One example of this is the Caribbean Tourism Organization Roadshow, which we helped establish in Ireland in 2015 and is now in its third year.
Hopefully you will have learned something new about TTR – Travel Trade Representation. If you like what you see and would like to know more then please don’t hesitate to get in touch!